Articles

Running Team Meetings – The Michael Hyatt Way Michael Hyatt and Co. published a book a few years ago called No Fail Meetings, and I

The Importance of Standard Operating Procedures (SOPs) For Your Business For every role that you want to delegate to another team member, create an SOP,

Assess Your Marketing: Track, Compare, and Repeat for Your Company Dust off that pocket protector and fire up those spreadsheets! It is time to analyze

Tracking Order Fulfillments 3% of customers say they won’t shop with a retailer again for at least a month after a negative delivery experience. Another

Generating Content Ideas for Your Branding So, how do you identify content that is valuable to your audience? There are lots of different ways to

Getting Started with Paid Digital Advertising for Your Business If you haven’t done any paid advertising yet, I’d advise that you start with digital advertising,

How to Deploy Print Advertisements and Track Them With the growth of digital media you may think print ads aren’t nearly as effective as they

The Number One Secret to Content Marketing and SEO Add value. Yup, that’s the secret! Customers will skip advertising when it provides little to no

Defining and Building an Achievable Marketing Campaign A campaign initiative is creating an identity for a product or service that is defined by time. For

Leverage The Power of Networking to Market Your Brand We’ve all heard the saying about “it’s who you know not what you know,” and this

Using CRM Software to Track Customers Growing your customer base through Content Relationship Management (CRM) software is key to nurturing your clientele and growing sales. 

Deploying Email Campaigns Using CRM Software to Elevate Your Business What is an email campaign? When we talk about email campaigns, it is, at its

Improve Your Lead Generation Game Using Lead Magnets Finding new potential customers is key to growing your company and diversifying your customer base. “Lead generation

Ten Elements Your Website NEEDS to Close Deals and Make You Money There are 10 valuable elements your website needs right now to look more

Using Social Media to Grow Your Business We’ve all heard that the average person needs to see and hear your brand more than seven times

Marketing: Print Media and One-Sheets Print media consists of all the in-person shareables that incorporate your brand script, brand identity and photography: brochures, postcards, posters,

The Three Types of Websites You Might Use for Your Business In general, there are three different kinds of “websites”: The Digital Brochure The Online

Creating a Mockup of Your Website Before you dive into actually designing your website, it’s helpful to create a website mockup – often referred to

How to Gather Great Testimonials for Your Website Testimonials are displays of social proof that your company is valuable. Very Valuable. Like gold. It is

Building a Pricing Structure for Your Business People buy products that solve a particular problem at a price they’re willing to pay to leave that

Why Websites Are King in A Social Media World 57% of internet users say they won’t recommend a business with a poorly designed website on

Authentic Photography For Your Business We want to define clear authentic photography of your product or service as well as mockup the customer’s outcome of

The Importance of Video in Marketing Your Brand Ready to design a brand video? If you can, hire a videographer, who can take the technical

Finding Your Niche and Defining Your Ideal Customer People don’t buy what they don’t understand. The first step in unifying your marketing is to define

Defining Your Value Proposition and Creating a Brand Script Let’s talk about why anyone should pick you over the competition. This is where you need

Creating a Style Guide for Your Brand: An In-Depth Look at Names, Logo Files, Fonts and Colors Your brand identity is more than just your

Unpacking Branding, Marketing, Advertising, and Publicity I want to break down or unpack some common marketing terms that sometimes get used interchangeably, and I’ll share

The Customer Journey Timeline: A Foundational Business Exercise A good exercise when building a firm foundation is to work on defining your customer journey. The

Bear Wade’s Journey to Marketing in Order Over the last decade, a lot of my bread and butter work has been producing corporate films for

The Brand Script: What It Is and Why You Need It Call it a brand script or value proposition or synopsis… it’s all roughly the

Does Your Business Have Defined Systems? Systems improve the ability to track and measure your company and allows the company to be more self-sufficient beyond

Bear Wade’s Real Life Example of How Marketing Is Hard There I was sitting in my home office with my fat-faced pointer/pit mix of a

Is There a Lack of Brand in Your Marketing? If you don’t have a strong reputation with your customers and leads, then you’ve probably got

Is There a Lack of Promotion in Your Marketing? If you never promote your products, customers won’t know about them. It’s obvious, but so important.

Does Your Business Have Poor Leadership Communication? An unclear leadership plan can result in uninspired team members, poor output, and faster turnover. All of these

What Does Your Business Model Look Like? Let’s think about what a “failing business model” really means. What’s the reason for business failure? A poor

Does Your Business Have a Sales Funnel? Not defining your sales funnel will confuse and handcuff potential buyers from purchasing from you. You may also

Tracking Your Company Data The metrics that get measured get improved. Keeping an eye on your specific metrics of your company is imperative to growing

The Power of Publicity and Organic Marketing Advertising is something you pay for. Publicity is something that you pray for. Publicity over advertising Getting into

Defining Content Production Pipelines for Your Creative Team So, what exactly is a content production pipeline? It is the order in which you publish and

Creating a Content Calendar to Promote Your Brand with Order I highly recommend that you use a calendar to schedule content ideas, creation time, review

The Three Publishing Personalities You Need on Your Creative Team I think there are three personalities that you need on your publication team to be

Scaling Your Business: Delegating Work to Freelancers Without Anxiety How much time are you wasting per week? A study from Inc.com found that we are

Hiring Freelancers For Your Business: Job Postings, Interview Questions, and the Onboarding Checklist If you are looking to hire some outside help, I’d start with

Pain Points and Solutions: Business Marketing and Growth Six key pain points and solutions your business can implement today. So, what are “business pain points”?