Running Team Meetings – The Michael Hyatt Way Michael Hyatt and Co. published a book a few years ago called No Fail Meetings, and I highly recommend it. He was

The Importance of Standard Operating Procedures (SOPs) For Your Business For every role that you want to delegate to another team member, create an SOP, or standard operating procedure. This

Assess Your Marketing: Track, Compare, and Repeat for Your Company Dust off that pocket protector and fire up those spreadsheets! It is time to analyze your efforts and outcomes. This

Tracking Order Fulfillments 3% of customers say they won’t shop with a retailer again for at least a month after a negative delivery experience. Another 38% of customers say they

Generating Content Ideas for Your Branding So, how do you identify content that is valuable to your audience? There are lots of different ways to get the ol’ creative juices

Getting Started with Paid Digital Advertising for Your Business If you haven’t done any paid advertising yet, I’d advise that you start with digital advertising, because you can track your

How to Deploy Print Advertisements and Track Them With the growth of digital media you may think print ads aren’t nearly as effective as they once were. But, research shows

The Number One Secret to Content Marketing and SEO Add value. Yup, that’s the secret! Customers will skip advertising when it provides little to no value. It’s not really a

Defining and Building an Achievable Marketing Campaign A campaign initiative is creating an identity for a product or service that is defined by time. For instance, you could design a

Leverage The Power of Networking to Market Your Brand We’ve all heard the saying about “it’s who you know not what you know,” and this is just a reminder that

Using CRM Software to Track Customers Growing your customer base through Content Relationship Management (CRM) software is key to nurturing your clientele and growing sales.  Starting out To track your

Deploying Email Campaigns Using CRM Software to Elevate Your Business What is an email campaign? When we talk about email campaigns, it is, at its core, just sending one email

Improve Your Lead Generation Game Using Lead Magnets Finding new potential customers is key to growing your company and diversifying your customer base. “Lead generation is the process of attracting

Ten Elements Your Website NEEDS to Close Deals and Make You Money There are 10 valuable elements your website needs right now to look more professional and convert visitors into

Using Social Media to Grow Your Business We’ve all heard that the average person needs to see and hear your brand more than seven times before they will interact with

Marketing: Print Media and One-Sheets Print media consists of all the in-person shareables that incorporate your brand script, brand identity and photography: brochures, postcards, posters, flyers, handouts, menus, etc. Creating

The Three Types of Websites You Might Use for Your Business In general, there are three different kinds of “websites”: The Digital Brochure The Online Store The Publication Hub It’s

Creating a Mockup of Your Website Before you dive into actually designing your website, it’s helpful to create a website mockup – often referred to as a “wireframe” – that visualizes

How to Gather Great Testimonials for Your Website Testimonials are displays of social proof that your company is valuable. Very Valuable. Like gold. It is one thing to say that

Building a Pricing Structure for Your Business People buy products that solve a particular problem at a price they’re willing to pay to leave that problem behind.  The whole goal

Why Websites Are King in A Social Media World 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Websites are still very

Authentic Photography For Your Business We want to define clear authentic photography of your product or service as well as mockup the customer’s outcome of working with you.  If you’re

The Importance of Video in Marketing Your Brand Ready to design a brand video? If you can, hire a videographer, who can take the technical burden off of you, because

Finding Your Niche and Defining Your Ideal Customer People don’t buy what they don’t understand. The first step in unifying your marketing is to define who you are and get

Defining Your Value Proposition and Creating a Brand Script Let’s talk about why anyone should pick you over the competition. This is where you need to be ruthless with what

Creating a Style Guide for Your Brand: An In-Depth Look at Names, Logo Files, Fonts and Colors Your brand identity is more than just your logo.  Although it’s true that

Unpacking Branding, Marketing, Advertising, and Publicity I want to break down or unpack some common marketing terms that sometimes get used interchangeably, and I’ll share with you my thoughts on

The Customer Journey Timeline: A Foundational Business Exercise A good exercise when building a firm foundation is to work on defining your customer journey. The customer journey is a step-by-step

Bear Wade’s Journey to Marketing in Order Over the last decade, a lot of my bread and butter work has been producing corporate films for companies around the United States.

The Brand Script: What It Is and Why You Need It Call it a brand script or value proposition or synopsis… it’s all roughly the same thing: a clear and

Does Your Business Have Defined Systems? Systems improve the ability to track and measure your company and allows the company to be more self-sufficient beyond needing you to be the

Bear Wade’s Real Life Example of How Marketing Is Hard There I was sitting in my home office with my fat-faced pointer/pit mix of a dog, aka my lazy sidekick

Is There a Lack of Brand in Your Marketing? If you don’t have a strong reputation with your customers and leads, then you’ve probably got a lack of branding. If

Is There a Lack of Promotion in Your Marketing? If you never promote your products, customers won’t know about them. It’s obvious, but so important. Have you ever said this?

Does Your Business Have Poor Leadership Communication? An unclear leadership plan can result in uninspired team members, poor output, and faster turnover. All of these outcomes hurt a company’s sustainability

What Does Your Business Model Look Like? Let’s think about what a “failing business model” really means. What’s the reason for business failure? A poor business model is when your

Does Your Business Have a Sales Funnel? Not defining your sales funnel will confuse and handcuff potential buyers from purchasing from you. You may also attract the wrong people altogether

Tracking Your Company Data The metrics that get measured get improved. Keeping an eye on your specific metrics of your company is imperative to growing your company. For most companies,

The Power of Publicity and Organic Marketing Advertising is something you pay for. Publicity is something that you pray for. Publicity over advertising Getting into other people’s networks is one

Defining Content Production Pipelines for Your Creative Team So, what exactly is a content production pipeline? It is the order in which you publish and distribute your content. It is

Creating a Content Calendar to Promote Your Brand with Order I highly recommend that you use a calendar to schedule content ideas, creation time, review periods, and due dates because

The Three Publishing Personalities You Need on Your Creative Team I think there are three personalities that you need on your publication team to be successful. Looking at the personality

Scaling Your Business: Delegating Work to Freelancers Without Anxiety How much time are you wasting per week? A study from Inc.com found that we are losing an average of 21.8

Hiring Freelancers For Your Business: Job Postings, Interview Questions, and the Onboarding Checklist If you are looking to hire some outside help, I’d start with hiring part-time freelancers who work

Pain Points and Solutions: Business Marketing and Growth Six key pain points and solutions your business can implement today. So, what are “business pain points”? Business pain points are those