Authentic Photography For Your Business

Authentic Photography For Your Business

We want to define clear authentic photography of your product or service as well as mockup the customer’s outcome of working with you. 

If you’re a spa, your customers would look relaxed and their faces would be soft. If you’re solving business problems, they may look excited, rich, and successful.

They say a photo can speak a thousand words, so make sure those words are clear, concise, and set the mood that you’re looking for. You don’t need a hundred photos to use, either. Having 5-10 top picks goes a long way and with repetition, you gain brand equity. 

Always hire a professional to take photos for you. Make sure they focus on quality lighting, tone, and texture.

If you are taking photos of a person, find a portrait photographer. If you are taking pictures of a product, find a product photographer.

You don’t usually need a documentary session to capture good brand photos. You need a session that can be staged and controlled in the right setting.

And also in your brand photography, you can tell a story with what kind of photos you choose.

  • Wide shot of your product or service in an environment
  • Mid shot with people using your product or service
  • Close-up of your product or service
  • Ultra close-up to show off texture or a detail that you want to highlight

Incorporate your logo, call-to-action, brand script, and brand colors into your photographs. These basic ads could be utilized for social media, the website header, email campaigns, a magazine ad, and a postcard mailer. This saves you money and also makes the image sticky in the audience’s mind.

Download a copy of our free team marketing worksheets here. Want to learn even more? Check out our book and video course, Unify Your Marketing.