Here at Unify Creative Agency some of us enjoy grilling, hanging out, and enjoying the carnivorous lifestyle, so when we met Joe we all became fast friends. He brought the idea of a food blog concept where he would create content that was part educational, part entertainment and all with a good sense humor. First we needed to come up with a name and brand, we quickly landed on "Red Meat Lover" because really, what else would fit? We've updated the tagline over time, but hope to cover "any cut of meat, any type of heat." We are now using a "cooking meat, made easy." Part curated content from around the web to producing original content we are building a brand that people can rely on for all things meat.
You can learn more about Red Meat Lover by visiting their website at: RedMeatLover.com
It’s Funny how an offhand remark can turn in to something real fun. May is Meat Awareness Month, a month-long celebration of all things meat.
The campaign was primarily a social media event with custom profile boarders, daily meme’s, give-a-ways and new recipes.