Why using Go Daddy, Squarespace and Wix is killing your business

Hey everybody, my name is Bear Wade with Unify Creative Agency where we want to help you be seen, heard and understood. And today we're going to talk about how go daddy website builder Squarespace and Wix is killing your business. Uh, yes, they will help you create a website where you can kind of show off what you do and, and boast about yourself, but they are not really teaching you how to, um, build a website correctly. And that doesn't mean like how to code correctly or use colors correctly or images. It's more about the fact that when you build a website, you want to show off what the outcome is of what you do. And so you don't necessarily want to show off that you're, uh, an award winning film director. You want to show off how your films have impacted others and how they could impact your next client.


You know? And so if you're a counselor, you don't want to talk about necessarily your accreditations and all that at the front. You want to talk about the outcomes, like you've helped, um, company a, um, you know, raise their profits or you've helped company B not, uh, keep their staff retention. Um, you know, things like that. So think about you. You want to think about those messages and try and think about it from the viewers perspective when they come to your website. Um, yes, they want to be, you want to be sure you validate that, you know what you're talking about and what you are doing and what you can offer. But you also want to make sure that the way you are structuring what your website looks like or how it's the tone and the kind of design of it is more about how more about the outcome of what they get if they work with you.


And so that's my one big tip for today. Also, I want to show you a website of a client that we are working with. Um, and she came to us with a GoDaddy website and you know, to get started it's fine, but it's not going to make her money over while she's sleeping. It's just not gonna. Make her money while she's, you know, um, it's not converting anything for, and she's having a tough time finding clients through her website. She is doing fine getting clients but through her website that is not converting. And so I wanted to show you, um, the site that you know, the to her site, her current site and what we've mocked up for her as a new site. And so let's dive in and I'll show you my desktop. So on the left, uh, this is our client. Um, Melissa Porterfield, silk mountain.


She is a, uh, HR, she has an HR background but also, uh, works to help, um, ease bad culture in a company. And so I wanted to use her today as kind of our example. Um, and so what we have here on the left is her current website. She built it in go GoDaddy website builder. She did it herself. You know, overall it's, it isn't that bad. Um, she's checked a lot of boxes, but it could be taken a lot further and so, and she knows that man. So this is, I'm not trying to bash her or anything. We all agree it was a great first step. And so, um, this is kind of what we have here. So we have her logo on the upper left hand corner. We have some, uh, buttons, um, for her navigation. Uh, we have healthy organizations are the foundation of strong cultures, but I don't really understand what she does.


And so, uh, this photo isn't helping me much. I guess it's corporate, but it feels like, uh, you know, I just don't understand what this is. And so is it a museum? You know, the black and white makes it more stark, this splash of color, this dark green is pretty nice, but there's just not enough to understand what she does. And so, uh, her little tagline here says a new look of leadership, um, that says, okay, well she's in some sort of business leadership thing and then her capabilities. So we have a culture and design mergers and acquisitions and strategic expertise. And I, you know, I think these are pretty good, um, to kind of state some of the things that she focuses on or that she realizes. And then, uh, we have some logos here that showed the validity of what she does and some of the, uh, organizations she's worked with and her contact information.


And so, you know, yes, she has checked some boxes here, but really there's no benefit to the viewer as to what they get out of it, you know, or what, you know, what's in it for me or what can I buy from you or how do I work with you? And so we haven't solved all those problems yet with this, uh, with this website that we're working on, but we are getting closer, right? So we have the logo, we have our contact information at the top. Um, we have kind of what her, her kind of funny tagline is work shouldn't suck. And so that every time she says that to somebody, it gets their attention. So we wanted to make sure we put that up front, but then we say what she does, self, mountain transforms company culture, which positively impacts your bottom line. And then we decided to build an ebook for her.


So she had written this document, um, that she had kind of used as a blog post a long time ago. And so we revised it and we turned it into a, we made this like mock, so it looks like a book and, and came up with a name and you know, and from there we were able to start exchanging people's email addresses for this free download. And so we call that a lead magnet. And the way, um, this is a way to keep continuing to reach the right people. So people that would be interested in this free ebook are probably business leaders, you know, and people that might hire her. And so we wanted to make sure that we could give them some of her free information and learn, Oh gosh, you know, the 12 different types of disengaged employees. And if that starts stressing you out, we know you can get more information.


And from this she'll be sending more information. Um, once people download it, we have the same kind of validity, but I tried to merge them together a bit more. And then one of the biggest things that we worked on with her was some sort of brand script. And so we call it a unified script. And what that is, um, is trying to come up with, uh, a short, easy to digest paragraph, a set of paragraphs that really says what she does. And so we understand that as a business owner, um, running a profitable company is paramount. And so we have these kinds of, you know, uh, we have some validity about, according to a Gallup poll, 70% of average companies, uh, employees are disengaged. That's a huge number, right? And so people are losing, like, I think she had another stat in here about, um, 30% of your, uh, annual salary.


It costs you one third of your annual salary because your employees disengaged. And so, um, anyway, we, she had a few of these facts, so we wanted to make sure we got them in there. Then we started talking about why, uh, she could be the solution to your problem. We talked a little bit more about her, um, human Synergistics, um, uh, program that she uses and she's certified in, and then we talk about who she serves and then a call to action that she, man, she almost cried when she read us delivering that to her. She, we had a few little tweaks but nothing too big. And man, she was just so happy to have something that clearly explain what she did because before that it was kind of a hem and haw thing and you know, she, she had so many words to use that, um, it got overwhelming for the listener.


We also have a very easy to understand button that if you want to jump on a conversation with her, uh, you can book right here and this links to a calendar. Um, the scheduler, this is the part we haven't done yet and uh, we're still waiting for her feedback on this, but it's that idea of having, you know, easily three things that you offer and um, easy to understand, uh, bullet points, you know, of, of what you do. Um, she's also putting together testimonials, which she has quite a few of, but she hasn't got them us just yet. And so we're going to put those in. So we want to make sure that it's not just her touting herself, uh, but other people talking about her. And then a little bit more about human Synergistics, which is this certification and accreditation that she has just so people understand that it's a big deal and it can be very helpful in helping change your company culture.


And so can you kind of see the difference that here it, uh, with our new, uh, website, it's more interactive and it's a way to start generating leads. And also it tells a little bit more about her. Um, we wanted to make sure we got a picture of her on here so people knew who they were buying from here. She doesn't have that until you get to the about us page. And so you can kind of see that she has four or five pages here. We've condensed them into one. And then on the next page, once you, uh, click here to download and this auto-populates your email address, that's our email address. Um, once you submit that, it takes you to the next page. And this is only two page site. The next page is, uh, shows, um, a video of her that she has had produced.


It's an hour long so people can understand her process. Um, it's professionally done, it's what she has. And so we want to make sure we used it. And then another call to action. So book your free consultation today. And so, um, if you feel like you're struggling with, so it's very easy. It's very simple, it's very, um, it's not complex to understand what she does and how uh, she can help you. If you've liked what you've seen here and want to take your business further, you can go to unify my marketing.com there. You can find more information about our unified website where we'll set it up for you, make it look great, um, and then hand it over to you, teach you how to use it so you can do your own publishing. We can even publish for you if you want to send it to us. Um, we also offer, um, uh, a funnel design. We call it Unify Funnel unifyfunnel.com and there we can create a funnel sales process funnel for you so you can start taking people's money 24 hours a day. We look forward to talking to you soon. Don't forget to subscribe to our YouTube channel. Follow us on our podcast at unifymymarketing.com.

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