Marketing: Print Media and One-Sheets

Print media consists of all the in-person shareables that incorporate your brand script, brand identity and photography: brochures, postcards, posters, flyers, handouts, menus, etc.

Creating a one-sheet

When creating your print media be sure to create a handout, often called a one-sheet as a handy, low-cost tool to hand out to prospective customers. This one-page handout, printed in color, is perfect for meetings, conferences, etc and provides a quick and easily digestible summary of your business. Include details such as your logo, brand colors, hero image, brand script, website, social media handles, call-to-action, and contact information. It can be just one side or double sided front and back and will provide immense value to you in your sales process.

This is also a great way to test your info and address any FAQs you might be getting over and over. You don’t have to print 1000 brochures right away. Print a few to start and adjust over time as your needs change. The key is to test your one-sheet and see if it connects with your audience and converts viewers into sales. If your customers are still confused about what you do or the service you offer, make adjustments!

Download a copy of our free team marketing worksheets here. Want to learn even more? Check out our book and video course, Unify Your Marketing.