Tracking Your Company Data

The metrics that get measured get improved.

Keeping an eye on your specific metrics of your company is imperative to growing your company. For most companies, there are so many variables to manage. Having a dashboard of your key components can keep you sane.

To do this there are some helpful metrics we want to make sure that we log now, so we can track the progress you are having when applying the brand steps.

If you don’t have your systems in place yet to track this data, don’t worry.

Open up a spreadsheet and create a “Business Dashboard.”

Here are some key metrics to collect:

  • Current month and year
  • Number of current customers (month, quarter, year)
  • The average number of sales in revenue (month, quarter, year)
  • Number of first time purchasers (FTP) acquired (month, quarter, year)
  • Number of units sold (month, quarter, year)
  • Number of previous customers in your database
  • The number of leads vs. paid customers in your database
  • Sales per product offering (month, quarter, year)
  • List of top 25% of customers based on total sales
    •        Identify where your largest assets and liabilities are.
      • If you can nurture the biggest ones, you have the ability to grow.
      • If you lose them as a customer, it will create a revenue gap to replace. 

Refresh this document every month to track your progress. Add this task to your calendar after the 1st of each month.

Download a copy of our free team marketing worksheets here. Want to learn even more? Check out our book and video course, Unify Your Marketing.