When we were asked to build a shareable set of videos by Grimco for there “Grimco Gives Back” campaign we jumped at the chance to make it more than they were expecting. There were some challenges with this project, including a short turnaround and client-supplied photos.
Using a “2 1/2 D” (not 3 dimensions or 3D, but 2.5D) technique we created movement and interest without distracting from the overall message. We brought a level of professionalism, creativity, and finish to make these videos more than words on a screen and subpar cell phone photos but a living part of there campaign.
Our first film was designed as a teaser for the upcoming campaign and the second was designed to be more instructional for customers who want to enroll in the charity giveaway.
These videos are being used in email campaigns, social media, and other media advertising.
Grimco is a B2B sign materials manufacture and distributor, “Grimco Gives Back” is a giveaway campaign where they are giving away $100,000 during the month of March 2018 to customers and charities.