Bear Wade’s Real Life Example of How Marketing Is Hard

Bear Wade’s Real Life Example of How Marketing Is Hard There I was sitting in my home office with my fat-faced pointer/pit mix of a dog, aka my lazy sidekick Sonic. I was trying to turn 200 hours of footage into a 2-hour film that I was hoping to get on public television. I was […]

Does Your Business Have Defined Systems?

Does Your Business Have Defined Systems? Systems improve the ability to track and measure your company and allows the company to be more self-sufficient beyond needing you to be the nucleus of all the sales and operations. Have you ever said this? “I have way too much work.” “I’m not sure what each team member […]

Is There a Lack of Promotion in Your Marketing?

Is There a Lack of Promotion in Your Marketing? If you never promote your products, customers won’t know about them. It’s obvious, but so important. Have you ever said this? “No one can find us.” “We aren’t on social media.” “Our website is confusing.” “Our website doesn’t feel like us.” “Our customers never hear from […]

Is There a Lack of Brand in Your Marketing?

Is There a Lack of Brand in Your Marketing? If you don’t have a strong reputation with your customers and leads, then you’ve probably got a lack of branding. If customers don’t know who you are or what you care about, and can’t recognize your brand in a lineup, then you have a lack of […]

Does Your Business Have Poor Leadership Communication?

Does Your Business Have Poor Leadership Communication? An unclear leadership plan can result in uninspired team members, poor output, and faster turnover. All of these outcomes hurt a company’s sustainability and will burn you out as an owner. If we surveyed your team, would they know: Mission or overall goal of the company? Do they […]

What Does Your Business Model Look Like?

What Does Your Business Model Look Like? Let’s think about what a “failing business model” really means. What’s the reason for business failure? A poor business model is when your business doesn’t have the following: A predictable way to bring in customers. The ability to fulfill its orders. A method to turn one-time customers into […]

Does Your Business Have a Sales Funnel?

Does Your Business Have a Sales Funnel? Not defining your sales funnel will confuse and handcuff potential buyers from purchasing from you. You may also attract the wrong people altogether and experience issues with them once you’ve started to fulfill their order. Can you track these metrics? Where do your leads come from? How many […]

Tracking Your Company Data

Tracking Your Company Data The metrics that get measured get improved. Keeping an eye on your specific metrics of your company is imperative to growing your company. For most companies, there are so many variables to manage. Having a dashboard of your key components can keep you sane. To do this there are some helpful […]

The Power of Publicity and Organic Marketing

The Power of Publicity and Organic Marketing Advertising is something you pay for. Publicity is something that you pray for. Publicity over advertising Getting into other people’s networks is one of the fastest and most effective ways to grow your audience. It is also an incredibly cost-effective way to gain publicity, build your company’s reputation […]

Defining Content Production Pipelines for Your Creative Team

Defining Content Production Pipelines for Your Creative Team So, what exactly is a content production pipeline? It is the order in which you publish and distribute your content. It is the workflow you define for your business and then assign to your team, so it is disseminated and tracked everywhere you possibly can. You will […]