How to Gather Great Testimonials for Your Website
How to Gather Great Testimonials for Your Website Testimonials are displays of social proof that your company is valuable. Very Valuable. Like gold. It is one thing to say that you are great at what you do, but it is another thing for someone else to say you are great. Gathering testimonials should be standard […]
The Importance of Video in Marketing Your Brand
The Importance of Video in Marketing Your Brand Ready to design a brand video? If you can, hire a videographer, who can take the technical burden off of you, because video is full of technology, theory, and can, if done well, overwhelm someone who isn’t used to working with video equipment day in and day […]
Authentic Photography For Your Business
Authentic Photography For Your Business We want to define clear authentic photography of your product or service as well as mockup the customer’s outcome of working with you. If you’re a spa, your customers would look relaxed and their faces would be soft. If you’re solving business problems, they may look excited, rich, and successful. […]
Creating a Style Guide for Your Brand: An In-Depth Look at Names, Logo Files, Fonts and Colors
Creating a Style Guide for Your Brand: An In-Depth Look at Names, Logo Files, Fonts and Colors Your brand identity is more than just your logo. Although it’s true that having a clear and simple logo that has a styled font will go a long way in branding your company, you must define your company […]
Defining Your Value Proposition and Creating a Brand Script
Defining Your Value Proposition and Creating a Brand Script Let’s talk about why anyone should pick you over the competition. This is where you need to be ruthless with what makes you valuable. This value proposition isn’t about your worth, nor the expense your business has taken on. It is about articulating your product or […]
Finding Your Niche and Defining Your Ideal Customer
Finding Your Niche and Defining Your Ideal Customer People don’t buy what they don’t understand. The first step in unifying your marketing is to define who you are and get all of your marketing assets together. We’ll define your value proposition, core insight, tagline, and call-to-action. From there, we work together to define your logo […]
The Customer Journey Timeline: A Foundational Business Exercise
The Customer Journey Timeline: A Foundational Business Exercise A good exercise when building a firm foundation is to work on defining your customer journey. The customer journey is a step-by-step process of how your customers have gone from having a problem to becoming repeat customers. Below is an example of what this journey could look […]
Unpacking Branding, Marketing, Advertising, and Publicity
Unpacking Branding, Marketing, Advertising, and Publicity I want to break down or unpack some common marketing terms that sometimes get used interchangeably, and I’ll share with you my thoughts on the differences between them, so you can think about them more clearly as you are growing your business. Marketing vs. branding Your vibe attracts your […]
The Brand Script: What It Is and Why You Need It
The Brand Script: What It Is and Why You Need It Call it a brand script or value proposition or synopsis… it’s all roughly the same thing: a clear and concise set of words that have been thought out, challenged (with your team or colleagues), rearranged, swapped out, and turned into something that is very […]
Bear Wade’s Journey to Marketing in Order
Bear Wade’s Journey to Marketing in Order Over the last decade, a lot of my bread and butter work has been producing corporate films for companies around the United States. And almost every time the story plays out the same: I’m invited to their offices and I enter into the pre-production meeting with a room […]