Unpacking Branding, Marketing, Advertising, and Publicity

Unpacking Branding, Marketing, Advertising, and Publicity I want to break down or unpack some common marketing terms that sometimes get used interchangeably, and I’ll share with you my thoughts on the differences between them, so you can think about them more clearly as you are growing your business. Marketing vs. branding Your vibe attracts your […]

The Customer Journey Timeline: A Foundational Business Exercise

The Customer Journey Timeline: A Foundational Business Exercise A good exercise when building a firm foundation is to work on defining your customer journey. The customer journey is a step-by-step process of how your customers have gone from having a problem to becoming repeat customers. Below is an example of what this journey could look […]

Bear Wade’s Journey to Marketing in Order

Bear Wade’s Journey to Marketing in Order Over the last decade, a lot of my bread and butter work has been producing corporate films for companies around the United States. And almost every time the story plays out the same: I’m invited to their offices and I enter into the pre-production meeting with a room […]

The Brand Script: What It Is and Why You Need It

The Brand Script: What It Is and Why You Need It Call it a brand script or value proposition or synopsis… it’s all roughly the same thing: a clear and concise set of words that have been thought out, challenged (with your team or colleagues), rearranged, swapped out, and turned into something that is very […]

Does Your Business Have Defined Systems?

Does Your Business Have Defined Systems? Systems improve the ability to track and measure your company and allows the company to be more self-sufficient beyond needing you to be the nucleus of all the sales and operations. Have you ever said this? “I have way too much work.” “I’m not sure what each team member […]

Bear Wade’s Real Life Example of How Marketing Is Hard

Bear Wade’s Real Life Example of How Marketing Is Hard There I was sitting in my home office with my fat-faced pointer/pit mix of a dog, aka my lazy sidekick Sonic. I was trying to turn 200 hours of footage into a 2-hour film that I was hoping to get on public television. I was […]

Is There a Lack of Brand in Your Marketing?

Is There a Lack of Brand in Your Marketing? If you don’t have a strong reputation with your customers and leads, then you’ve probably got a lack of branding. If customers don’t know who you are or what you care about, and can’t recognize your brand in a lineup, then you have a lack of […]

Is There a Lack of Promotion in Your Marketing?

Is There a Lack of Promotion in Your Marketing? If you never promote your products, customers won’t know about them. It’s obvious, but so important. Have you ever said this? “No one can find us.” “We aren’t on social media.” “Our website is confusing.” “Our website doesn’t feel like us.” “Our customers never hear from […]

Does Your Business Have Poor Leadership Communication?

Does Your Business Have Poor Leadership Communication? An unclear leadership plan can result in uninspired team members, poor output, and faster turnover. All of these outcomes hurt a company’s sustainability and will burn you out as an owner. If we surveyed your team, would they know: Mission or overall goal of the company? Do they […]

What Does Your Business Model Look Like?

What Does Your Business Model Look Like? Let’s think about what a “failing business model” really means. What’s the reason for business failure? A poor business model is when your business doesn’t have the following: A predictable way to bring in customers. The ability to fulfill its orders. A method to turn one-time customers into […]