The Three Types of Websites You Might Use for Your Business

The Three Types of Websites You Might Use for Your Business In general, there are three different kinds of “websites”: The Digital Brochure The Online Store The Publication Hub It’s quite possible that your website has elements of all three, depending on your business. Let’s unpack the three levels of good websites. The digital brochure […]

Creating a Mockup of Your Website

Creating a Mockup of Your Website Before you dive into actually designing your website, it’s helpful to create a website mockup – often referred to as a “wireframe” – that visualizes your website ideas. You can have a lot of fun playing around with your mockup before building it out as a functioning website. This way […]

How to Gather Great Testimonials for Your Website

How to Gather Great Testimonials for Your Website Testimonials are displays of social proof that your company is valuable. Very Valuable. Like gold. It is one thing to say that you are great at what you do, but it is another thing for someone else to say you are great. Gathering testimonials should be standard […]

Building a Pricing Structure for Your Business

Building a Pricing Structure for Your Business People buy products that solve a particular problem at a price they’re willing to pay to leave that problem behind.  The whole goal of defining your pricing structure is to define the work you will do for the price someone will pay you for it. The more value […]

Why Websites Are King in A Social Media World

Why Websites Are King in A Social Media World 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Websites are still very valuable even with the prevalence and influence of social media platforms. Why? Because YOU own them. You get to house and control all of your […]

Authentic Photography For Your Business

Authentic Photography For Your Business We want to define clear authentic photography of your product or service as well as mockup the customer’s outcome of working with you.  If you’re a spa, your customers would look relaxed and their faces would be soft. If you’re solving business problems, they may look excited, rich, and successful. […]

The Importance of Video in Marketing Your Brand

The Importance of Video in Marketing Your Brand Ready to design a brand video? If you can, hire a videographer, who can take the technical burden off of you, because video is full of technology, theory, and can, if done well, overwhelm someone who isn’t used to working with video equipment day in and day […]

Finding Your Niche and Defining Your Ideal Customer

Finding Your Niche and Defining Your Ideal Customer People don’t buy what they don’t understand. The first step in unifying your marketing is to define who you are and get all of your marketing assets together. We’ll define your value proposition, core insight, tagline, and call-to-action. From there, we work together to define your logo […]

Defining Your Value Proposition and Creating a Brand Script

Defining Your Value Proposition and Creating a Brand Script Let’s talk about why anyone should pick you over the competition. This is where you need to be ruthless with what makes you valuable. This value proposition isn’t about your worth, nor the expense your business has taken on. It is about articulating your product or […]