How to Deploy Print Advertisements and Track Them

How to Deploy Print Advertisements and Track Them With the growth of digital media you may think print ads aren’t nearly as effective as they once were. But, research shows consumers trust print ads 34% more than search engine ads. In fact, print advertisements have a significant impact on converting prospects to customers. Nearly 80% […]

The Number One Secret to Content Marketing and SEO

The Number One Secret to Content Marketing and SEO Add value. Yup, that’s the secret! Customers will skip advertising when it provides little to no value. It’s not really a secret at all. If your content speaks to your customer or addresses an issue they might have, they won’t skip it. Value plus good SEO […]

Defining and Building an Achievable Marketing Campaign

Defining and Building an Achievable Marketing Campaign A campaign initiative is creating an identity for a product or service that is defined by time. For instance, you could design a campaign initiative around an upcoming holiday sale, or a new product launch. This campaign can be deployed through print and digital vehicles like print ads, […]

Leverage The Power of Networking to Market Your Brand

Leverage The Power of Networking to Market Your Brand We’ve all heard the saying about “it’s who you know not what you know,” and this is just a reminder that if you don’t get out there and meet new people, nobody will know about your business. Networking is an awesome opportunity to tell your story, […]

Using CRM Software to Track Customers

Using CRM Software to Track Customers Growing your customer base through Content Relationship Management (CRM) software is key to nurturing your clientele and growing sales.  Starting out To track your customer list, you can start with a spreadsheet. Anyone else feel triggered by just seeing that word? Don’t run away just yet! It can be […]

Deploying Email Campaigns Using CRM Software to Elevate Your Business

Deploying Email Campaigns Using CRM Software to Elevate Your Business What is an email campaign? When we talk about email campaigns, it is, at its core, just sending one email to a bunch of people at once. I’m sure you are very familiar with receiving these emails from retail brands you have purchased from. We […]

Improve Your Lead Generation Game Using Lead Magnets

Improve Your Lead Generation Game Using Lead Magnets Finding new potential customers is key to growing your company and diversifying your customer base. “Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service. Some examples of lead generators are job […]

Ten Elements Your Website NEEDS to Close Deals and Make You Money

Ten Elements Your Website NEEDS to Close Deals and Make You Money There are 10 valuable elements your website needs right now to look more professional and convert visitors into customers. Top menu Place a clear logo in the upper left corner of your navigation bar with basic navigational buttons. Also include a primary call-to-action […]

Using Social Media to Grow Your Business

Using Social Media to Grow Your Business We’ve all heard that the average person needs to see and hear your brand more than seven times before they will interact with it which in marketing is referred to as the Rule of 7. However, more research has come out and could be up to 24 times […]

Marketing: Print Media and One-Sheets

Marketing: Print Media and One-Sheets Print media consists of all the in-person shareables that incorporate your brand script, brand identity and photography: brochures, postcards, posters, flyers, handouts, menus, etc. Creating a one-sheet When creating your print media be sure to create a handout, often called a one-sheet as a handy, low-cost tool to hand out […]