Running Team Meetings – The Michael Hyatt Way Michael Hyatt and Co. published a book a few years ago called No Fail Meetings, and I highly recommend it. He was … Read More

The Importance of Standard Operating Procedures (SOPs) For Your Business For every role that you want to delegate to another team member, create an SOP, or standard operating procedure. This … Read More

Assess Your Marketing: Track, Compare, and Repeat for Your Company Dust off that pocket protector and fire up those spreadsheets! It is time to analyze your efforts and outcomes. This … Read More

Tracking Order Fulfillments 3% of customers say they won’t shop with a retailer again for at least a month after a negative delivery experience. Another 38% of customers say they … Read More

Generating Content Ideas for Your Branding So, how do you identify content that is valuable to your audience? There are lots of different ways to get the ol’ creative juices … Read More

Getting Started with Paid Digital Advertising for Your Business If you haven’t done any paid advertising yet, I’d advise that you start with digital advertising, because you can track your … Read More

How to Deploy Print Advertisements and Track Them With the growth of digital media you may think print ads aren’t nearly as effective as they once were. But, research shows … Read More

The Number One Secret to Content Marketing and SEO Add value. Yup, that’s the secret! Customers will skip advertising when it provides little to no value. It’s not really a … Read More

Defining and Building an Achievable Marketing Campaign A campaign initiative is creating an identity for a product or service that is defined by time. For instance, you could design a … Read More